Archive for August, 2009
photos by Brad Trent
Business Week’s new feature “When Going Green Isn’t About Marketing“, by Amy Barrett, gets at the heart of what Green Living Consulting preaches daily – it’s possible to green your business in a way that saves money and reduces your impact on the environment. Our client Ripe has demonstrated how you weather a tough economy in both a fiscally and environmentally responsible way by greening up your operations.
Ripe, a DC-based web and graphic design studio, has been in the creative world for many years and continues to be a leader in innovative design practices, increasingly incorporating sustainable design into their products and services. But that’s not all. They have embraced sustainability as not just something they should consider when designing, but in every aspect of their business – from how they get to work (see Maryam’s bicycle below right), to how they light, cool, and heat their office, and even what they use to clean it.
Ripe also looks for opportunities to giveback, for example by donating laptops to the One Laptop per Child Foundation, whose mission is to create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. Tomas, owner of Ripe, even subsidizes alternative transportation for his employees – something not unusual for DC given the number of federal employees that receive transit benefits, but for this 5-person design firm, that’s a major commitment.
The studio’s design also incorporates sustainable materials: bamboo floors, low-VOC paints, and recently added Sansevieria plants, which are a big favorite of ours for cleaning the air naturally indoors. This plant is great because it is low-light tolerant, requires little water, and absorbs many of the toxins in the air that we don’t even know are there (See NASA study excerpts on how house plants absorb potentially harmful gases indoors).
Ripe was also the first design firm in Washington DC to adopt the Design Accord – a global coalition of designers, educators, and corporate leaders, working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to take action.
Ripe also recently received its Green Living Consulting certification, in which they rated SILVER in our Scorecard Assessment for their green actions across our 8 pillars of sustainability. We can’t wait to help them reach GOLD and keeping climbing the green ratings from there.
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